In less than two weeks La Jolla will be graced with it's first annual Fashion Film Festival! Premiering films from some of the biggest names in the industry-- Karl Lagerfeld, Christian Louboutin and more-- with any luck will put the casual comfy San Diego on the fashion map. We are ecstatic for this novel idea and look forward to see who attends the festival April 23rd and 24th. There is no actual conformation on the attendance, or to contrary of Mr Lagerfeld himself; so until someone one tells us otherwise- fingers crossed that the God of fashion will put in a small appearance with his new film. Less than two weeks ladies and gentleman. See you there!